YouTube Channels For Dummies, 2nd EditionWhat is the size of the audience: YouTube is second only to Facebook in daily active users among social media networks with 2 billion active users daily. As of December 2018 there were 23 million channels on YouTube. The #1 English-language channel has over 100 million subscribers. YouTube provides support for creators with channels starting at 1k subscribers with channels boasting 100k+ subscribers getting their top-level support.
Who are we targeting: Like the first edition, this revised edition targets a combination of individual YouTube creators with hopes of building an audience along with businesses interested in reaching wider audiences with a YouTube channel. The former group is likely made up of younger video creators inspired by the crop of YouTube celebrities in the world. The latter includes marketers and entrepreneurs who see the value of YouTube as a product outreach site. ISBN: 9781119688051, 1119688051
