Managing Digital Transformation
Evidence from Hidden Champions and Measurement ApproachesThe digital transformation of the business environment and its impact on firm performance is of central interest in economics and management. However, it is still an open question how firms should optimally align their business models and strategies for the digital era. Daniel Wittenstein investigates this question by generating novel insights from hidden champions and by developing a machine learning-based approach for measuring firm-level digitalization. ISBN: 9783658366940, 365836694X
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