Market-Value Pricing
Definitions, Concepts, and Processes for Market-Value Centric PricingThis book highlights essential concepts, models, and processes that help those responsible for making pricing decisions ‘ whether professionally or privately ‘ to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing’ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. ISBN: 9783030107338, 3030107337
